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Rebuilt the multi-channel strategy around product seasonality and category behaviour, aligned creative with margin and AOV potential, and tied analytics to high-margin SKUs for precision scaling.
Unified paid media into a single performance strategy, co-built audience feedback loops with internal sales and ops, and partnered with their creative team on scalable asset variations.
Landing page CRO, automated appointment booking flows, and post-consultation follow-up scaled Fight My Ticket from unknown newcomer to one of Ontario's leading traffic ticket paralegal firms in under a year.
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